Our services

01What We Do

Idea validation

Duration4-6 weeks

Objective and deliverable

The main purpose of the idea validation phase is to validate your value proposition and idea in the real market environment and receive the first feedback of the potential users. We want to find out if there is a reliable market and if investing time into building a Minimal Viable Product (MVP) makes sense.

Approach

01Legal setup

Set the first legal structure to achieve a smooth and legally safe testing environment.

02Value proposition & basic research

Challenge the value proposition(s) using the “Product Positioning Framework” for clarity & simplicity and set up the main hypotheses to be tested.

03Set up KPIs and reporting

Define KPIs that drive our decision on how to move forward and set a clear and simple reporting routine.

04Landing page vs. closed click-dummy testing

Depending on the scope and targeted market, we decide if it makes sense to validate the idea live through a landing page or to create a feasible click-dummy that could also be tested 1:1 within the real environment.

Landing page

Basic landing page to collect the first feedback. In some cases, first transactions and data collection are possible.

Closed click-dummy testing

An alternative to a landing page is the creation of a click dummy of the first version. This click dummy will be tested by potential customers to generate feedback for the next steps.

05Media/Advertising setup

Setup the channels for the traffic generation (this applies especially to the landing page testing).

06Result presentation & decision workshop

Decision making based on the achieved results and discussion for the next steps.

MVP building

Duration2-4 months

Objective and deliverable

The goal here is to build the first version of the product by focusing on the key value proposition and minimal feature set. The final platform (mobile app, web app, chatbot, etc.) depends on the idea and will be defined during the product strategy phase.

Approach

01Hypothesis & KPIs

Define what should be tested (testing hypothesis) and set a key value proposition of the idea. The hypothesis should result in at least one real use-case from the user’s perspective that was ideally validated during the idea validation phase.

02Product strategy

Based on the hypothesis, define what kind of product is needed to test it and set must-have features that are required in order to reach defined KPIs.

03Specification & roadmap

Create first product backlog, define first development cycles and establish roadmap based on milestones.

04Build and polish

Build the MVP and prepare for the launch.

MVP iterating & operations

Duration6-12 months

Objective and deliverable

After the product is launched, the quest for the product-market-fit starts. In order to create a product that people really love and need, many iterations are necessary. In addition to that, it is crucial to generate proper traffic (users suitable for the product value) so that the hypothesis can be validated properly.

Approach

01Setup the operations and distribution channels

Depending on the product type, define operational workflows and set distribution channels based on the targeted market.

02Collect and analyze the data

Analyze the collected data, talk to the users, gather feedback and create clear actions based on the conclusion.

03Iterate quickly

Create a new development cycle and implement learnings in an agile environment. Repeat 2. and 3. a couple of times.

04Evaluate

Pivot, close or scale the product based on the market feedback.

Company building

Duration12-24 months

Objective and deliverable

Create and set up a new company and scalable organization structure around your product or service. M&M focuses on the lean cost structure and eliminates all unnecessary expenses and overhead that distracts from bringing value to the customers and scaling the business.

Approach

01Establish legal surrounding, core team, and financing

The baseline for company building is to establish, appropriate shareholder structure, a core leadership team with min. two members, and funding for at least 24 months.

02Organization set up

M&M takes over the company set up and supports the core leadership team with all aspects of team and organization creation, including hiring and organizational structure.

03Transition period

During the transition period, M&M supports the new company with product development, operations, administration, sales, and marketing.

04Complete handover

Handover of the entire organizational, operational, and execution activities to the new in-house team. After the handover, the new company needs to be able to execute solely with the in-house team.

02General Requirements

In order to build an efficient operational environment, the following components are required to enable us to execute all steps of our process in the best possible way.

Product

Product

Standalone software-based product developed from scratch

Environment

Environment

Controlled environment with Martian & Machine as a legal operator

Team

Team

Small and focused multidisciplinary team with ownership

Process

Process

Iterative and lean approach with fast decision making