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Today's wholesalers deal with many challenges from changing customer expectations and increased price transparency to increasing pressure on efficiency, new digital competitors, low margins, and environmental factors (such as the Covid-19 pandemic, the war in Ukraine, etc.…).
Wholesalers who want to gain a competitive advantage need to digitally transform their companies and use technology to provide optimal service to their customers and consumers.
Lack of technological experience and hesitancy from company leadership could be some of the barriers to why companies postpone the digital transformation of their business.
Nevertheless, there are many opportunities for digital tools on the market, especially in the MENAT region, which is the smallest wholesale market but with steady growth and many investment potentials.
Some of the recent trends that are changing the wholesale market are, among others:
use of predictive analytics and AI
need for user-friendly B2B commerce
sustainability is of increasing importance to buyers
Overall, the wholesale market requires total digital transformation to:
optimize inventory handling
supplement staff shortages with automation
enable (somewhat) lean operations
In the Venture Building Insights Report: Wholesale (Global & MENAT region) discover:
Market size and growth estimations
Market trends and opportunities in the market
Success factors for digital transformation
Recent funding in global digital wholesale and relevant players in the Middle East market
Download Venture Building Insights Report: Wholesale (Global & MENAT region) and discover trends, opportunities for digital tools, and recent innovators in the market.